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Hey sis, we see you...

But now it's time to be KNOWN (TM)


Missed the webinar replay? Join the KNOWN cohort to learn the strategy and so much more.

KNOWN is an intimate accelerator program crafted for professional women leaders of color looking to grow your business, career, and personal brand as an in-demand thought-leader.

If you feel like you need to make a bigger impact, it's time for you to go from overlooked and undervalued to being seen, heard, & paid, so that you can earn more income & build a legacy.

Over the course of 7 months (4 months of courses and 3 months of support), we bring all the experts under one roof to help you as develop your personal brand and platform.


Learn from business strategists, social media gurus, wealth managers, systems experts and branding pros to get all that you need to grow your career and position yourself as a leader able to use your expertise to create an additional stream of income as a speaker, consultant, businesswoman or coach.

Tired of feeling stuck, overlooked and underpaid?

You're in the right place.

This program will SELL OUT!

We kick off our cohort this month and space is limited. If you know this is the program for you:

Your story and message deserve a world stage

Let me show you how to take your skills from the workplace to the marketplace.


Let's be honest...


You are a superhero. As professionals, parents, business owners, entrepreneurs, authors, executives, and everything in between, you spend your day devoted to helping to better the lives of those around you.

As you reflect, at the end of the day, you realize that something is missing -- that you haven't given any time to developing yourself or pursuing your closest held dreams and visions.


You've finally reached the point in your career where you're tired of feeling stuck, overlooked and underpaid for all that you bring to the table.


Have you ever stopped to think about what would happen if you took the time to intentionally invest making your dreams a reality?



You know that on most occasions, you are the most qualified person in the room. People seek you for counsel because you KNOW your stuff! Your story and experience is powerful, but you aren't able to share it at a level that impacts change. 


You have great ideas, but you don't have a clear plan on how to implement. That means you are like most visionaries. You need helping on figuring out "what to do" and "how to start." In your heart you know that you are a valuable asset but you are underpaid and undervalued for the amount of work that you do.


I firmly believe that the world needs what only you can provide. Your opportunity may be locked in those frustrating thoughts that tell you "you waited too long to start," "you're not good enough," or that "you've failed so much before". Let me be the first to say, it's never too late to pursue what you were created to accomplish.

Known was created for visionary professionals just like you.

As the first program of its kind, in just 4 months you'll eliminate the overwhelm and learn how to effectively use branding to fuel your career growth and position yourself as an in-demand paid expert and thought leader. It's time for your impact to be heard on national platforms and stages like TEDx!

You will meet weekly in a small online cohort, after-hours, to work in-depth through a structured framework that takes your skills from the workplace to the marketplace, and positions you for accelerated opportunities and increased income and impact.

This high-level, live training program is for serious working professionals, new, aspiring and growing professionals, leaders. entrepreneurs, speakers and those looking to maximize their income and impact, while managing their time...QUICKLY.




  • You were "meant to do more" but you don't know "what" it is you want to do.

  • Despite achievements in your career and family, you still feel like something is missing.

  • You are overlooked, underpaid, overworked or overwhelmed in your current job.

  • You are constantly waiting for someone to "discover you" and give you an opportunity to shine.

  • You have countless ideas floating through your head but you don't know which one would be a viable business.

  • You are stuck and don't know where to start.

  • You should have "figured out" this part of your life by now.

  • The person you want to become does not match with the person you see today. 

  • You have great expertise and opinions, but you are not valued or taken seriously by others. 

  • You feel restricted by your job, managers and work environment and unable to use ALL of your gifts. 

  • Turn the skills and expertise you use everyday into a profitable additional stream of income for you and your family.

  • Position yourself as an industry expert, increase your earning potential and stop people from "picking your brain" for free. 

  • Have the strategy as well as the confidence to go after opportunities that increase your position, income and impact.

  • Accelerate both your business and career opportunities, simultaneously. 

  • Impact the lives of others by sharing your personal story, skills and ideas with others as a sought-after expert.

  • Strategically attract greater income, clients, revenue and opportunity from a straight-forward, no-nonsense coach.

  • Gain clarity on how to align with your purpose and maximize your income and influence. 

  • Launch or grow a service offering that is packaged in a way that attracts premium clients. 

Are you ready to experience acceleration and clarity in your life and business in 2021?

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It's time to stop struggling alone. Get comprehensive brand and business coaching from the comfort of your own home.


KNOWN Is For You If ...


Meet Natalie

People Operations, Google

Founding Team, Medcetera

I hired Christina to help me find a new role that challenged my skill and gave me the freedom to build my own brand and business. In working with Christina I gained clarity on my brand narrative, secured a job at Google, increased my salary by 80% (adding $89,000 to my income), and launched my organization in time to compete in a $500,000 pitch competition. Christina was well worth the investment and my returns are a result.


With You in Mind

Step-by-step instruction that gives you all that you need to turn your dream into a reality.

I'm Christina Joy Whittaker, your business and leadership development coach. I crafted KNOWN as an intimate, safe-space for accomplished professional women who need a fresh new perspective.


Branding is in my DNA, I consider it my superpower.  I spent more than 10 years as a sought-after communications and marketing expert for some of the largest companies in the world including The Walt Disney Company, NBA, Deloitte Consulting, and Sony, and I know how it feels to climb the corporate ladder and feel perpetually stuck and unfulfilled.


That's what fueled my passion to create KNOWN as a leading resource for professional women seeking to leverage their skills to create increased income and impact. 

In this exclusive cohort, you can finally shed your mask and cape, and give attention to building and growing the business of your dreams.  


The beauty of KNOWN is that it takes place AFTER HOURS. You get comprehensive business coaching and strategy all from the comfort of your own home.


You'll meet weekly, on your schedule, and learn in community as you carve out time solely dedicated to creating the life you always envisioned. 

We keep our class sizes small (no more than 10 students per cohort), to maximize learning and relationship-building among like-minded professionals. Classes will take place weekly in the evenings and will be recorded and available for replay to all students.

The KNOWN curriculum includes comprehensive, easy-to-follow live instruction, templates, frameworks, Q&A's, checklists, and resources to launch and grow your career and business. 

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Whether you’re brand new to business or established and ready to grow, KNOWN will challenge you to create intuitive strategies.

As a student, you will gain access to the private, member site as well as online community so that you can network and share resources with other cohort members.

In the cohort, I want you to make mistakes. I want you to ask questions. You don't have to know all the answers. You don't have to know where to start. All that is required is your determination to reach the next level and your brilliance.

As a BONUS, all students will also receive two complimentary 1-on-1 coaching sessions to make sure that you start and end the program with strength and clarity.

What's Included?

After working with countless professionals one-on-one and seeing proven-methods that work, KNOWN consolidates tried and true frameworks and strategies into a comprehensive, mastermind experience for you. Through the program we'll cover brand definition and messaging, storytelling, monetizing your gifts, building signature offers, client attraction business planning and more.

Interactive Business and Personal Brand Coaching

You will gain access to live 1-on-1 as well as online guided instruction where you'll learn the steps to monetize your skills and build a profitable business. This is not a course with pre-recorded videos. We'll have weekly lessons, live Q&A sessions, assignments and group discussions that will allow you to get clear on your brand message and strategy.

Private 1-on-1


As a special bonus, you'll receive two complimentary Power Hour sessions. One to kickstart the program and one as a follow-up to make sure you stay on track with your progress.  For one hour, we will get laser- focused on setting well-informed goals, bringing clarity to your idea and focusing in preparation for both the program and business launch.


VIP Access to the 6-Part Curriculum

KNOWN frameworks were crafted to bring you clarity and to get you quick strategic results. After each training session, you'll have access to assignments, resources and our live video trainings. You'll get the official materials, pitch scripts, guides, income roadmaps, checklists templates and nearly 30+ hours of high-level training.

Business Launch Accelerator Plan

During the program you will create a full brand strategy for your signature offer as well as custom launch (or growth) plan. Each week, you'll receive digital assignments that will correspond with our learning modules. These downloads will become your main reference guide as we strategically piece together a profitable business plan to turn your idea into income. 


6 Expert Coaches Under One Roof

KNOWN is the only program on the market that brings all the expertise to you. Not only do you have a dedicated journalist/ media professional working with our cohort, you get access to our expert team teaching workshops on wealth building, mindset, visual branding, business systems, social media, and more. You'll learn from and help other like-minded cohort participants as they travel on the same journey as you.  


Templates, Scripts and Resources

You'll be able to keep all of the learning and business resources covered in the 6 modules. You'll have access to all the official materials, scripts, email templates, guides, business plans, checklists, templates and nearly 10+ hours of high-level training and be able to reference them even after the program ends. 

Are you ready to be seen, be heard, be paid and be known for your expertise?


Meet Tiwanda

Higher Education Executive

“Joining the cohort was hands down one of the best decisions I've ever made. I've been in the higher education for 20 years, but I knew that I wanted to do two things: advance to a higher role and launch my career as a life coach. Going through Christina's program was an absolutely game changer and the community I built with my fellow members was so helpful as we all learned and grew together. Not only did I learn how to network my way into a promotion, I also got licensed and certified to begin as a life coach and speaker. The investment was well worth it. "

What you will learn

Results-based coaching to create the business of your dreams.

The Curriculum

You will learn how to use your past experiences and present skills in this defining moment to turn your ideas into income. This program gives you everything you need to leverage your experience as tool that crafts compelling, client-attracting career and business brand.

In the KNOWN accelerator, there is no holding back. You will get full access to resources that equip you to create structured, profitable brands. My 6-part curriculum, broken up into six masterclasses, takes a deep dive to give you step-by-step guidance on actionable tactics to use to upgrade your career and business quickly. 

MONTH 1: Be Seen



Identify your brand mission and values

You are accomplished, you have talent and you are the master at something…a sought-after genius..even if you haven’t realized it yet.  We’ll kick off our first week with a focus on bringing clarity to what drives you and begin identifying and building confidence in your areas of strength and genius. You’ll receive a custom questionnaire and personality assessment that will get us kick started on your goal-setting process. You'll also receive detailed instruction on how to immediately position yourself for accelerated opportunity in career and business.



Use your story to share your expertise. 

Storytelling is one of the most effective communication tools on the planet. Your story in particular, has the power to create wealth and serve as a solution for those you are looking to serve. Consumers buy products and services from people they like and know; effectively communicating your story allows you to cut through crowded markets.  Your ability to strategically use your story as a means to build credibility and familiarity will enable your message to resonate with your ideal audience.

MONTH 2: Be Heard



Attract clients who are ready to purchase from you. 

Here’s where everything starts coming together. We will clearly define how to take your skills from the workplace to the marketplace. As a visionary, I can guarantee that you have multiple ideas that you’d love to pursue at any given time. This week we’ll streamline and focus your ideas to begin targeting and developing a signature service that attracts your ideal client. You’ll learn how to identify niche market segments, profit plan, and use your current network and workplace to engage your paying clients.


create WITH strategy: Business

Turn your idea into income (Business planning)

You will map out step-by-step how to build, launch and grow a premium signature offer that leverages personal story, message and skills in a profitable business model. We will get crystal clear on your streams of income, financial assessments, Competitor & SWOT Analysis, pricing and marketing strategy. This is where we begin connecting the dots that will prepare position your message and signature offer for an impactful and tailored launch that positions you on the right platforms, in the right rooms and around the right people.

MONTH 3: Be Paid


create WITH strategy: career/Finance

Find synergy between your career and business

During this strategy session, we focus on getting crystal clear on your career brand story, and advancement strategy as it relates to both your career and your business. You'll also have the autonomy to detail your most urgent pain points so that we make sure to address them during our call. We look for the synergy in your work and network to see how you can strategically leverage your 9 to 5 as a catalyst and growth vehicle for your business as a thought leader.


create WITH strategy: Platform/ finance

Use your expertise to build wealth and legacy

Consistency is key when developing an impactful brand. During this final week we’ll learn about the tools needed to elevate the operation of your business. We’ll review automation technology, social media scheduling, website creation, visual graphics and more. We’ll craft a custom launch plan for your signature offer along with an action plan to keep you on track. We will also focus in depth on how to make your income, wealth and finances work for you, instead of you working for your income. 

MONTH 4: Be Known


communicate WITh confidence

Turn your message into visibility and business. 

Now that you have your signature offer, we will work create a tailored message and brand story that confidently and consistently communicates your value so that you can attract and convert your ideal clients into paying customers.

You'll learn to strategically position your brand story and signature offer in a way that impacts your target audience and transcends industry. We’ll create a communication plan and cover the tools, templates, scripts and strategies needed to strategically position yourself as an industry expert. This session will focus on pitching your brand story for circulation in press and media outlets


communicate WITh confidence: TEDx

Turn your idea into income (Business planning)

We help you get your brilliance and your message outside of the four walls of your organization. Not only will you learn how to hone your message in the workplace, but I'll give the step -by-step pitch process to land on national speaking stages like TEDx so that your message gets the visibility and respect it deserves.



everything under one roof

Turn your idea into income (Business planning)

Listen, we know that as a 9 to 5 professional, you have enough on your plate. To provide a well-rounded experience, you will also hear from industry experts in wealth building, social media strategy, publicity, and business systems & operations. Not only do you have a dedicated journalist/ media professional working with our cohort, you get access to our expert team teaching workshops on wealth building, mindset, visual branding, business systems, social media, and more. You'll learn from and help other like-minded cohort participants as they travel on the same journey as you.  

Your voice and your message deserve a world stage.


Danielle Guillermo

Founder, Dance Nerd

“In moving into a completely new industry, I wanted confirmation that I was doing certain things the “right” way. Christina is an excellent sounding boarding board. She could easily expand my ideas or suggest complimentary projects to broaden my reach and earning potential.

Christina is able to quickly and decisively assess situations and provide actionable advice. My only recommendation is to be ready to apply what you learn. Don’t miss the opportunity!"

Meet your breakthrough coach.

White Feather

My specialty? Introducing you to you a future version of yourself.


I'm known for bringing about "light-bulb' moments and serving as a bridge that connects you with your current aspirations and future dreams. I'm results-driven by nature so I'm a bit obsessed with making your vision a reality. 

After speaking on international stages like TEDx, working with some of the largest brands in the world, like the Walt Disney Company, Deloitte Consulting, the NBA and the Federal Government,  I felt like something was missing.


I spent more than a decade as a sought-after Brand Catalyst, climbing the corporate ladder, but still felt as if I was shrinking and not in line with my divine purpose. I spent years thinking that something was wrong with me and guilty for not feeling "fulfilled". 


It wasn't until I took the initiative to invest in my own development that I discovered my own purpose: teaching professional women how to walk in their full calling and take their skills from the workplace to the marketplace.  

hi there, 


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I believe your message and story has the power to change the world. I've been where you are and I'm committed to sharing my expertise with you to unlock limitless opportunity.

I've worked with countless professionals and I'm committed to helping you connect the dots and upgrade your personal brand in business and career.



Gia A.

Speaker and Producer* 

After going through a difficult divorce, working with Christina was just what I needed. I was in a time in my life where I needed to both mend and build at the same time.


She offered intuitive, focused guidance I needed to not only earn a promotion, but to also create a plan that put a business structure behind the skills that I use every day at work. She showed me what I didn't know was possible. She showed me what I didn't see in myself. She showed me how to get back in the game. I am forever thankful. 


time is a factor

This program will SELL OUT!

I will not be opening additional seats after this cohort is full. I'm keeping it small for a reason.



Here's the thing, I don't believe in coincidences.

If you’ve made it to this page, chances are we've crossed paths because it's time for you to shift to a new level by sharing your unique message with the world. Did I get that right? That's typically what I encounter on a regular basis...and for good reason.

I'm a high-caliber coach for those with a high-caliber message.

I've learned a lot since transitioning to entrepreneurship full-time. The road has NOT been easy and I failed A LOT. That's why I'm so committed to supporting you to ease and accelerate the transition process for you. My whole life changed when I made the decision to invest in a coach. So believe me, I know the value of investing.

I want to help you avoid going another year hoping, wishing and dreaming that you were able to have greater income and impact.

Known is like me wearing my heart on my sleeve. I'm so excited to see the growth of this first cohort to join.

This program will NEVER be offered at this price point again, but I wanted to give you a special incentive to start your shift to the next level.

You In?


“I trust Christina’s industry experience to assist me in doing things the “right” way in order to lay a strong foundation for the future.” 

Earnings Disclaimer: There are no guarantees concerning the level of success you may experience. Our materials are not to be interpreted as a promise or guarantee of earnings. Every effort has been made to accurately represent our website, buyer results, related products, seminars, workshops and coaching services.. There is no guarantee that you will earn any money using our techniques and ideas. There is no promise or representation that you will make a certain amount of money, or any money, or not lose money, as a result of using our products and services. Any earnings, revenue, or income statements are based on actual individual results and/or estimates as may be stated. As with any business, your results will vary and will be based on your personal abilities, experience, knowledge, capabilities, and an infinite number of variables outside of our control, including factors we or you have not anticipated. The use of our information, products and services should be based on your own due diligence and you agree that we are not liable for your success or failure.

No Refund Policy: We decided to go green and digital in order to reduce our carbon footprint as course creators. The content is 100% digital so there are no refunds on any payment (partial or full) once you register. No exceptions. We do this for a few reasons. (1) We believe commitment and follow-though creates momentum. We've found that people who don't have the option to back out of their commitments get better results. Go figure! This is an accountability program. (2) Our digital delivery enables us to help you move forward and get started on your goals quickly (like right away!) without waiting on snail mail. If you're unable to participate in Known, you are able to transfer your registration (on your own) to another person of your choosing, however, you are not able to receive a credit or transfer your payments to another program. So - if you're committed, register. If you're not committed to changing your life and business, you can enroll - but there are still no refunds! :)